DISPLAY & BANNER ADVERTISING AGENCY
Smart Display Advertising Services
Display advertising is a seriously cool & powerful online marketing strategy that delivers millions of impressions and visits to your ads & website. Its most commonly used to drive awareness and extend your businesses reach to new audiences that are interested in what your business offers. When it comes to tactical display campaigns AKA. custom intent & in-market audiences, you can expect to see increased conversion performance thanks to an awesome new Pay Per Conversion feature.
We have customised banner advertising tactics that suit your business goals. Many businesses who try to DIY their own GDN strategy run a very high risk of depleting their cash flow, which is why we offer a display advertising service consisting of marketing experts and a creative team that understands the importance of damn good presentation and engagement to ensure you get your message across without breaking the bank and giving your accountant a heart attack.
What is Included in Banner Advertising Services?
At PingDR, we set up & prepare the entire project for you. All you have to do is tell us your objectives and goals, from there we’ll get a killer GDN Campaign up and running, and working just as hard as you do to promote your business. It’s that easy. Our Banner Advertising Service includes:
- GDN Banner Creative Design ( Popular Sizes)
- Account Setup
- Smart Targeting of Audiences
- Campaign reporting based on KPI
- Dedicated Account Manager
Contextual Targeting – Target by Keywords or Topics
Placement Targeting – Choose the website where you want to show
Intent Targeting – Show banner ads to people who have searched a keyword on Google
Remareting – Show banner ads to people who have been to your website
Pay Per Conversion (NEW) – Only pay when you get a conversion! ( Conditions apply)
The thing with Banner Display Ads is that your reach is dependent on Googles Ad Inventory Network. Put simply, the Ad Inventory Network is a very large group of sites which allow Google to display your ad banners. In fact you’ve probably experienced these before on your own devices. For the most part, the majority of these industries are highly relevant and qualified sites to extend your reach and show your ad to new audiences that are interested in your offer. But it’s tricky to set up, if you’re not careful, your GDN campaign placement could be affected due to placement on unqualified sites such as spam or adult sites. This kind of placement could drastically affect your brand reputation and credibility. I mean, do you really want to show up on an adult site when you’re trying to sell bicycles? Yeah, we didn’t think so either.
We’re Google Premier Partners – that means we’re in the top 3% of display advertising agencies for driving performance on Google Ads. Which is great for you, because it let’s you feel safe using PingDR to deliver your GDN campaigns, and you can rest easy knowing your brands name and credibility are protected.
Partnered with Search
The Ads Inventory Network is made up of a group of sites commonly referred to as Google Search Partners. These websites are essential is helping you grow your reach and drive engagement. The number of non-Google search partners are well into the 100’s and this number is growing fast. Some of the household names your ad could be displayed on include Amazon, NY Times, Washington Post, The Guardian & YouTube. The main benefit of GDN’s and search Partners is that we can narrow down your ad targeting to very specific, highly relevant audience platforms that promote your brand awareness.